These simple ads for Ben Daniel Dentistry have been a lot of fun to work on. Prior they were just running some resizes of various social posts done by the magazine and I was excited to help make better use of the purchased half-page placements. Not many places would be all for doing such simple ads, they may want a massive logo or loads of talking points. Props to my client on wanting to get across one thought and crack a smile for some added awareness.
BAGS WHERE YOU NEED 'EM
Ben Daniel Dentistry is located right by an Aldi and a LIDL. Every time I am at Aldi I forget our reusable bags!!! So annoying, I'm not complaining because I like taking the boxes and drawing on them later, but whatever the point is people need bags in there. With having Ben’s office close by I thought getting bags done and giving to patients or even getting stacks at the doors of the grocery chains would be a cool way to get noticed.
To accomplish this, I came up with a few concepts to pursue. Concepts are easy, but to execute get them actually produced, in budget, timing etc. is always the challenge. I learned a lot from this project, worked with a vendor (fixed their bag templates) and had to create the highest res digital rendering of a floss that ever existed. Anyway, the bags turned out great, we went with the floss handle concept and the results were great. The vendor liked the design so much they offered me freelance :). Excited to hear what type of results they bring!
VOTE CLEAN TEETH
With all the elections going on here, it seems every intersection is filled with signs. Lately, I've really been trying to think more strategic for my freelance clients and this seemed like a perfect opportunity to stand out in a sea of the same. Each candidate has signs displayed back to back to back. Yeah your running for office, we got it after the first ten signs.
I sent my dentist a mockup around 10pm showing a sign with his name (which is also his practice name) "for dentist." He liked the idea and by lunch the next day, I was uploading the final layout for printing signs. Twenty-five signs were placed along Haywood and Woodruff Road, leading right to his office location with another sign out front.
Ben's office received phone calls, they heard some buzz at the pole lines and attributed seven or so new patients to the advertising. I always want to be creating work that both stands out and gets attention, but it's really satisfying to hear when that work also produces results.
