Coast is a southern lifestyle brand that has clothing and products in stores all across the east coast and a few spots randomy by the great lakes (so says the store locator). They already have a cool vibe, quality products, great color schemes, etc. so I was pumped to work with them on some illustration, collateral, retouching needs, etc.
On the retouching side, I retouched over 100gigs worth of photos, both batch retouching and color matching in areas also. These assets flooded Dropbox giving us the firepower needed to create look-books, e-blast campaigns and their new catalog. I had a blast creating some illustration assets using their theme “Don’t Stress, Just Coast” and working the text into a loose/free flowing crab that hinted back to their original logo mark. That visual was used in various print/web materials but may show up on shirts, cozies, stickers, you name it.
If you can’t own a sailboat (speaking for you only, I have countless), at least you can wear pants that make it seem like you sailed last weekend. Anyway if you read this far, I like eating seafood and turns out illustrating it just as much, more to come here.
