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jordan fretz design | freelance graphic design & art direction | branding & logo design
  • about
  • contact
  • blog
jordan-fretz-design-obie-award-best-of-show-3.jpg


THE HUSTLE


Hustle. It’s still the word I come back to.

I grew up outside Philadelphia, where underdog stories aren’t just entertainment—they’re a mindset. I’ve probably watched Rocky more times than I can count, and that mentality shaped how I approached the start of my career—and how I continue to work today.

My career started with a phone call that never came. Instead, I earned my way into an unpaid internship and hustled my way into contract work for a top-tier agency. Early momentum grew through late nights, freelance work I wouldn’t wish on my worst enemies, and saying yes to any project that sharpened both my thinking and my craft.

That foundation led to a thriving career in the agency world, where I’ve now spent 17+ years concepting and art directing across a wide range of brands, industries, and mediums. Today, I serve as Creative Director at Jackson Marketing, leading work that spans integrated campaigns, brand systems, digital experiences, and environmental design.

Along the way, I’ve had the opportunity to contribute to national and global brands, helped shape campaigns from concept to execution, and earn recognition from industry organizations—including a feature in Communication Arts Magazine, the Obie Awards, ADWEEK, Ad Age, Graphis, Addys, LogoLounge, Print Magazine, etc.. More importantly, I’ve learned that the strength of an idea will always outweigh the polish of its execution.

The philosophy hasn’t changed: the idea is king.

Outside of my role, I continue to build a freelance offering focused on branding, identity, and concept-driven design. It’s less about “extra work” and more about staying sharp—continuing to explore, experiment, and create. Whether it’s a global campaign or a logo sketches on the side of an envelope late at night, I approach it all the same way: with intention, curiosity, and a drive to make something worth paying attention to & remembering.

No filler. No fluff. Just hustling to create work that matters. Let’s talk, here.

 
 


CAREER HIGHLIGHTS


17+ years agency experience

Various clients include: Michelin, BMW, The Harlem Globetrotters, Smithfield Foods, Mobil 1,
BF Goodrich, Trijicon, FN Firearms, BNSF Railway,
Napa Filters, Wiley X Sunglasses as well as experience in working with financial institutions, real estate companies and various software companies and products. It’s a wide range of both B2C and B2B clients with dealer networks.

13 years management experience of creatives,
art directors, UX/ interactive designers, & freelancers.

Obie Awards - Best of Show & Multiple Awards

Showcase on ADWEEK

Communication Arts Magazine - Design Annual Feature
& 3x Illustration Finalist

Print Magazine Design Annual Feature

LogoLounge trends feature & many book features

Graphis - Gold and addtional awards

Ad Age’s Creativity Online

Addy Awards - Golds, Regional Gold
& Judge's Awards

 
 

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