Taking part in strategy sessions, ideation on names, logo and identity development, brand guides, etc. and this software brand was a lot of fun to work on.
APP LAUNCH DESIGN & ANIMATIONS FOR THE SALESFORCE USING SALESFORCE
Illustrations, animations, app store screens, webpages and a little love all done for this software product launch. Of course there were Powerpoint decks, one-sheeters, pricing packages, etc. all done for the sales team to use as well. Really fun to create the .gifs and we kept the file size on these babies so small that the page is fast as a greased up pig? Or maybe lightning or my son to danger, whatever this is stupid and you get it. Ok, to clarify the pages load fast despite all the movement and lazy loading all the content made for a nice scroll/ user experience.
REBRANDING SOFTWARE TOOLS FOR TESTING TOOLS
Testing tools in the real world is a heck of a lot different than saying they performed great in the lab or simulation. In the real world, there’s real outdoor elements, real rough conditions, real time that can’t be wasted, real guys and gals wanting products that can be trusted. TestedHQ takes products into the real world and gives them an actual score that can be analyzed and used to adapt final products. Ensuring a product isn’t just a great idea, it’s executed to perfection. We gave them a strong look and feel to match their market and used the “linking” concept to be used in explaining their benefits to clients. Real People. Real Perspectives. Real Results. Also I gave them a real brand guide and professional logo files. Always fun doing a rebrand and meeting new people, great group and a lot of fun to work with on this one.
THE HOPS RATTLE
Unused vector illustration concept for Pabst Blue Ribbon.
ONE OF MY FIRST FULL REBRANDS
Being that it was in a cool industry and partnered with cool brands, the re-branding of Jackson Motorsports Group wasn't terribly difficult. They needed to have a style that would work both in the off-road and pavement racing markets. Oh, and it needed to be edgy.
I wanted to create a symbol that not only looked good, but also had a thought behind it. There aren’t many items more relevant to all forms of racing than a helmet. See how I got to the final mark, some of the branding pieces and a short video we used to launch it.
While the tribal style look didn’t stand the test of time and the branding was replaced years later, I learned a lot from the project and the symbol really was recognized in the motorsports track event space.
Art directed while at Jackson Marketing.
DARING TO BE GREAT
“Dare to Be Great” done on salvaged Corrugated material. Well, while trying to make a statement as a cardboard artist, I had a decent idea. Recreate famous works of art and the most expensive pieces ever created, but on salvaged cardboard (trash). Each famous/ recognizable work would be a slight parody with the corrugation peeking through. Also each work would have the artist names below them with the last piece being the least recognizable of course, mine. This Geoge Louis style concept I thought could both show off some art skill, creativity on corrugated reveal element inclusion and maybe put a little shine on my name also. Who knows where it will end up. I haven’t sold at this point and planned to enter into a competition, though I’m rethinking the best way to make a splash with the art. It begs for some sort of creative purpose. See the time-lapse replays on my Instagram!
TAGLINE / BRANDING / BRAND GUIDE / JUST GETTING EVERYONE ON THE SAME PAGE
I think most of my clients have many brand pieces they need, but for some reason it helps having someone consolidate, bring it all together and unite around the vision. Does the kerning of the word mark matter, yep! Is the secondary color palette important to get right, yep! But more importantly than those things (and using proper grammar in this blog) is the voice and brand personality. I’m not going to explain this whole project as I do have a page on the work also now, but below are some of the assets and final brand guide I put together. We rallied the team around “Invent Tomorrow” as the tag and I think the brand voice we gave really fits well with the vision. The color palette, type style, assets and humanity elements helped push their CX, user first approach to business. See how I got to this point and the branding options shown by checking out the page here: Hoverstate Rebrand
