So it turns out with a little strategy and creative thinking advertising works. Sure I’ve been able to work on ad campaigns, events and branding with plenty of large clients and see results, but bringing attention to a small business without a big ad budget really has been rewarding.
For Ben Daniel Dentistry I’ve designed and produced roof signage, yard political signs, tote bags, ceiling clings, print and digital ads plus loads of social posts. From fun parody photoshops on screens in the office to posters in schools, we’ve been able to establish a tone where people actually smile when visiting.
The political yard signs were a last minute thought that really got noticed during a busy election cycle. One caller to the office said “I’ve been in marketing for 30 years and had never seen something so brilliant.” Some patients also said they heard people talking about them at the polls. Anyway, besides making a splash for my client the advertising pulled in a couple Addy awards and I’m excited to continue to develop simple non-traditional advertising that attracts some eyeballs.
