This blog doesn't need much explaining. During another long road trip home to see the nieces and nephews, I kept driving by restaurant billboard after billboard that would say "Bla Bla ahead" or "Bla Bla, exit 23". If there was just a simple thought that would get my attention, or make me hungry, maybe I would care how far ahead it was or which exit it was off of. Anyway art direction is not only what I do, but what I love and I'm not sure how many people in my family really understand what a typical day is for me. My grandmother and nieces and nephews have no idea, they think I work on the computer and know I can do some photo manipulation, draw, etc. but they have no clue what a pitch is. Anyway, I thought I could show my nieces and nephews what I do by doing it with them, for a completely made up project. And just like I thought, they love concepting and creation as much as me. This took most of the day we had together, but we had a great time doing it and now they notice more advertising and billboards then I ever thought they would. Just last week they told me about one that was terrible and another they liked. Awesome.
