With event cancellations everywhere, we sent a virtual experience to influencers complete with actual dirt from Moab. It’s like you were there, but you weren’t, but almost. Influencers were also able to get an immersive, VR experience with 360 videos and additional product insights. If that wasn’t enough, some swag was in each box also. With events cancelled everywhere, trying to keep brands top of mind has been an interesting challenge. 2020, what a year!